Archive for the marketing Category

5 Ways to Make Your Music Grow



This article is assuming you have a solid recording, do you? If not you shouldn’t be in a major rush to get one. Make sure that you have all your songs layed out exactly how you want them before you rush to the studio to pay money for a sub-par recording. It’s important that everyone in your band is on the same page when it comes to wanting to grow beyond the limits of your town, state, and eventually country.

1. Social Networking

Yeah, We are positive you’ve heard this before, but it’s not about where your music is at its about how hard your pushing it. Are you adding 100-150 friends a day? Did you know that most major record labels will ask you how many friends you have on MySpace, how many plays you have, and other questions about your social stats. I know for some it seems hard to believe that, but it is 200% true. The Labels want to make sure people like your music and that the band is marketable. Some social networks that would be good to promote your bands music on are MySpace, Facebook, Buzznet, Purevolume, YouTube, and many others. The good thing about social networks is that they are all free! How’s that for convenient when your scraping gas money to get to the next city and amaze more fans?

2. Give Away Free Stuff


What’s this guy talking about, free stuff? I can’t afford that…SELL SELL SELL. It is so powerful to give away free stuff and to partner with small companies. Let me give you an example: Kyle from the band Neverset called us right before a tour they were going on and asked to help them out by making some wristbands for them. They agreed to let us put our website on the back and their logo on the front of the wristbands. They did not sell these wristbands, they threw them out after every live show, and guess what you seen when you went to our website? A Neverset banner linking to their MySpace. That is just one example of something you could do.  It’s important that when your giving away free stuff that it is unique and has your website on it. This way people can get back to you, instead of thinking what was that cool band that came to town??

3. Get a Manager - Now we are talking big leagues… Not really. A manager comes in handy because while your making the music and working on your live performance your manager is making connections that will get your name out. Continue Reading “5 Ways to Make Your Music Grow” »


It may take you months to get approved to distribute your music on places like iTunes and Amazon… then again maybe not. It all depends on how much money your willing to dish out. TuneCore has already established connections with iTunes, Rhapsody, Napster and other big online music stores. If your confident that your music will sell, than why not pay the money to get it out there..right? It only makes sense.

Click here to visit the TuneCore Website.

Know of other cool ways to distribute your music? Let us know…Comment below!


Mark Hoppus: Advice To Bands

Below is an interview with Mark Hoppus (bassist and vocals for both Blink 182 and +44). The interview is conducted by Pete Wentz, the bass player of Fall Out Boy. Pete says that Fall Out Boy got “The Magic Hand” and it was expensive.

To view this interview in it entirety visit http://www.friendsorenemies.com


Whether your in a band or a fan you need to head over to reverbnation.com. Kyle made a post the other day “What Record Labels Look For!” and this post will further teach you how to use applications like Reverb Nation and others to make you shine when you present to record labels.

The coolest thing about Reverb Nation is that it tracks all of your stats in depth. I’m not just talking about plays, i’m talking about where your banner is at and how many people are spreading the word about you actively. See the screen shot below:

As you can see it breaks your stats into 4 catagories Listeners, Fans, Street Teamers, and Promoters. If you stick with it, you’ll find out that there is nothing in this world that is more amazing than people that want to be part of your streat team and help spread the word about your band.

Once you get your music uploaded to Reverb Nation, fans who have the facebook or MySpace application can easily add your songs to there profile.

Even though this all sounds like cake, there still is a lot of work involved, and step one would be to start assigning who will be doing what within your band. Maybe one day someone will add friends on myspace and the next someone will work on Reverb Nation.

I’ve only touched on a few of the things you can do with Reverb Nation, please comment and subscribe!


A lot of bands and musicians still do not know how to put their music on iTunes. You do not have to have a label to be on iTunes, but you do have to be serious and have a decent recording. Have these two traits? Click on the image below or click here to get started with iTunes.

We will be telling you more good ways to market your music and get your bands name out to the people that count. Stay Tuned.


Getting noticed is extremely tough as a musician especially since their is SO MUCH music out there…. instead of calling booking agents and calling venues your head should be elsewhere! Looking for investors people that will financially support you. Today all music is politics whether you like it or not. Your band could be the best band and not be signed or the worst band and have a record deal. The best way to get noticed is doing a buy on. If you don’t know what a buy on is, it means you pay a big band for them to let you tour along side of them ….it can be anywhere from $5,000 -$90,000 depending on the band. This will ensure people being at the shows, you won’t make much money but you will definatley get your name out there! Play every show like its your last…give 100% because you never know who will be watching!  


Adam already told you all about Good Luck Varsity. Now I’m here to get up close and personal with them. Enjoy the interview and be sure to check out Good Luck Varsity!

First off i just want to say thanks for doing the interview and best of luck with everything in the future.

Thank you for asking us! I think your website is a really awesome idea!

How’d you all meet?

The origin of Good Luck Varsity is a really long and twisting story but I’ll try to keep it short. Essentially my brother Evan and I both played in a band called The Rising Tide. When all was said and done at the end of TRT we we’re actually pretty relieved to be done with it because it had strayed so far from what we really wanted to be doing. At first we recorded a couple demos in our basement and put them online and then we eventually recorded our EP Head High Heavy Hearted. We used the EP to get potential band mates interested in joining us and put an application up online. Richie and Tim we’re already our good friends and they we’re an easy choice.
Drew and Dan both responded to our search online and after hearing both of them play we canceled all of our other auditions because we knew that this was going to be our line up

Jordan, those are some rad YouTube videos! Anything out there that people MUST see if they haven’t yet?

Haha thank you! I guess besides music editing and directing videos has always been something I’ve loved to do.
Everybody should definitely check out “No, Frankenstein” I did the editing on that video and actually won an award for it

7 Members, wow, thats pretty amazing. What’s your writing process like?

Well we actually only play with 6 members live. Our good friend Jeriah is filling in on Guitar and vocals while Tim is away taking care of some things.

We’ve just recently started to write new music for a new EP that we’re planning to record and release sometime this year. Generally somebody brings the shell of a song to practice and we all work together to fill it out.We just recorded our first real song as a full band on Sunday and we’ll be posting it sometime soon Continue Reading “Meet Good Luck Varsity” »


Band in the Spotlight

Are you currently in a band? Maybe you happen to know of a really good band? Wanna help get your band the attention it deserves? Nows the time, we love music and love to promote it. So if you got a great band, or got a new hit song and want to spread the word, or just want to try and reach out to more potential fans, we can help you. SerTop is always looking for new kick ass talent we love getting up to date info on the hottest bands around. Keep in mind we don’t just work on a local level we look for talent scattered around the globe so you will get recognized by fans hundreds of thousands of miles away. So if you think you can handle being in the spotlight drop us a line and contact SerTop.